BLACKPINK Rosé's Global Hit "APT." and New Single "New Trick"

BLACKPINK's Rosé is currently generating significant buzz as a global solo artist, building on the success of her collaboration with Bruno Mars, "APT.", which reached the Billboard Hot 100. Her recent activities, including a new single and related marketing, highlight her expanding influence beyond K-pop.

Rosé's first full album "rosie" and the pre-release track "APT." featuring Bruno Mars achieved global recognition, peaking at number 3 on the Billboard Hot 100. On September 18, 2026, she released a new single titled "New Trick," notable for its music video being entirely shot on the iPhone 18 Pro as part of Apple's 'Shot on iPhone' campaign, directed by Dave Meyers. This follows a humorous exchange where Samsung Canada commented on Rosé's iPhone selfie, referencing her past role as a global ambassador for Samsung's Galaxy A series.

Local bloggers note the intriguing marketing dynamic between Apple and Samsung, with Samsung's witty response to Rosé's iPhone usage seen as a clever way to engage consumers. They also highlight Rosé's musical evolution, with "New Trick" exploring a garage punk genre, a departure from "APT.", yet still involving Amy Allen, a co-producer from her previous hit. This showcases Rosé's versatility and strategic collaborations.