BLACKPINK Rosé's Solo Albums and New Single 'new trick' Gain Attention

BLACKPINK member Rosé is actively pursuing solo projects, showcasing her unique musical style beyond group activities, with recent releases generating significant buzz in Korea. Her distinct vocal tone, guitar skills, and emotional music have garnered much affection from fans.

In 2024, Rosé released her first solo full-length album 'rosie' and collaborated with Bruno Mars on 'APT.', leaving a strong impression on global music fans. Her earlier solo single album '-R-' in 2021 featured 'On The Ground' and 'Gone'. More recently, her September 2026 single 'new trick' garnered attention for its musical shift and a unique collaboration with Apple, where its music video was entirely "Shot on iPhone" as part of a global campaign.

Bloggers expressed surprise and admiration for the "Shot on iPhone" music video for 'new trick', noting how it highlighted advanced smartphone camera capabilities. They also observed Rosé's evolving artistry, moving from the emotional and lyrical style of 'rosie' to a brighter, lighter sound in 'new trick', further expanding her musical range and captivating audiences with both her music and visual content.