KO
EN
JA
TW
BLACKPINK's Rosé is currently generating significant buzz in Korea due to her latest solo activities and related agency statements. Her new song "New Trick" has garnered global attention for its unique music video production, while her individual agency, THEBLACKLABEL, recently addressed rumors regarding her participation in BLACKPINK's 10th-anniversary event. This combination of musical innovation and transparent communication from her agency is driving public interest.
Rosé's new single, "New Trick," released in September 2026, became a major topic for its music video, which was entirely filmed using an iPhone as part of Apple's "Shot on iPhone" campaign. This project highlighted the capabilities of the latest iPhone camera. Concurrently, in August 2026, rumors circulated that Rosé might miss BLACKPINK's 10th-anniversary event after she was spotted in Los Angeles. However, her individual agency, THEBLACKLABEL, issued an official statement confirming her attendance, emphasizing that she had prioritized the event. YG Entertainment also confirmed that all four BLACKPINK members would participate in a fan event at the National Museum of Korea on August 8, 2026.
Local bloggers expressed surprise at the "New Trick" music video being entirely shot on an iPhone, initially expecting only partial use of a smartphone camera. They noted how this project demonstrated the advanced capabilities of smartphone videography. Bloggers also highlighted the swift and clear response from THEBLACKLABEL regarding the 10th-anniversary attendance rumors, which effectively dispelled misinformation and reassured fans about Rosé's commitment to group activities.
