BLACKPINK's Rosé is currently a prominent topic in South Korea, primarily due to the release of her new single, "New Trick," and a significant collaboration with Apple. This partnership has garnered widespread attention as the music video for her latest track was entirely filmed using an iPhone, marking a notable event for a global artist.
Rosé, whose real name is Park Chaeyoung, was born on February 11, 1997, making her 29 years old as of 2026. She was born in Auckland, New Zealand, and grew up in Melbourne, Australia, before debuting as the main vocalist of BLACKPINK in 2016. Her new song, "New Trick," released in September 2026, is part of Apple's global "Shot on iPhone" campaign, with the music video directed by Dave Meyers and reportedly filmed on an iPhone 18 Pro. This follows her previous solo success with "APT.," which reached number 3 on the Billboard Hot 100.
Local bloggers expressed surprise and fascination that a music video for a top global artist could be entirely produced with a smartphone, highlighting the advancements in mobile camera technology. They noted that this collaboration with Apple made "New Trick" a particularly significant comeback, further solidifying Rosé's presence as a global solo pop star. BLACKPINK, as a group, also maintained its relevance, ranking 3rd in the September 2026 Idol Group Brand Reputation survey.
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