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BLACKPINK members are actively pursuing successful solo careers, generating significant global interest by showcasing their individual artistic identities beyond group activities. This expansion into diverse solo projects is a core reason for the current buzz in Korean entertainment, highlighting their versatility and widespread appeal.
Rosé released her solo album 'rosie' in 2024, featuring tracks like 'Toxic Till the End' and the globally popular 'APT.' with Bruno Mars, and her 'stress ball' became a trending item. Lisa launched her single 'Sawadika' on September 4th, 2026, followed by the mini-album 'Press Play' in October 2026, and a sold-out Las Vegas residency 'Viva La Lisa' in November 2026. Jisoo, who debuted her solo album 'ME' with 'Flower' in 2023, continued her acting career in 2025 with 'AMORTAGE' and in 2026 starring in the Netflix romantic comedy 'Monthly Boyfriend', managing her activities through her agency BLISSOO.
Local bloggers note that these individual endeavors allow each member to express personal stories and unique styles, from Rosé's honest lyrics to Lisa's hip-hop identity and Jisoo's expanded acting roles. Their diverse projects and personal details, such as Rosé's stress ball, capture fan attention and contribute to BLACKPINK's overall global influence.