BLACKPINK's Rosé Releases New Single "new trick" in Global Apple Collaboration

BLACKPINK member Rosé has released her new single "new trick," generating significant buzz due to a major global collaboration with Apple. The music video for "new trick" was entirely filmed using an iPhone 18 Pro, marking a prominent feature of Apple's 'Shot on iPhone' campaign.

Rosé, whose full name is Roseanne Chaeyoung Park and born on February 11, 1997, is known as BLACKPINK's main vocalist with a unique vocal tone and guitar skills. She debuted solo in 2021 with '-R-', and her 2024 collaboration 'APT.' with Bruno Mars achieved global success, reaching number 3 on the Billboard Hot 100. The "new trick" music video was directed by Dave Meyers, known for working with global pop stars, and Amy Allen, a co-producer of 'APT.', also contributed to the new track.

Local bloggers highlight the impressive scale of this global project involving Rosé, Apple, and director Dave Meyers. They note that "new trick" explores a Garage Punk genre with rough guitar sounds and an energetic, rebellious feel, a distinct departure from the emotional style of her previous hit 'APT.'. The song's message, focusing on overcoming challenges with a 'new trick' to move forward, resonates with a more free and defiant image of Rosé.