BLACKPINK's 'Jump' MV and Rosé's 'New Trick' Showcase Innovative Production

BLACKPINK's recent music video productions, including the track "뛰어 (Jump)" and Rosé's solo "New Trick," are currently generating significant attention in the K-pop world. This buzz stems from their innovative use of technology and high-profile collaborations, showcasing the group's evolving artistry and global influence.

The mini-album "DEADLINE" features "뛰어 (Jump)" as one of its tracks. Rosé's solo single, "New Trick," released in collaboration with Apple, had its music video entirely filmed using an iPhone 18 Pro as part of the global <Shot on iPhone> campaign. Both "New Trick" and BLACKPINK's "뛰어" music videos were directed by the acclaimed filmmaker Dave Meyers, highlighting a consistent creative vision across their projects. Additionally, the "GO" music video, another track from "DEADLINE," utilized advanced AI technology for its visuals and involved a collaboration with the National Museum of Korea.

Local bloggers express excitement over the sophisticated production techniques employed, such as the use of AI for "GO" and the iPhone for "New Trick," which offer new sensory experiences. They also emphasize Rosé's ability to demonstrate a broader artistic range through her solo work, distinct from her powerful group performances, further solidifying BLACKPINK's position as innovators in the global music market. The public's enthusiastic response to these technologically advanced and creatively directed MVs is widely noted.