BLACKPINK's 'Jump' MV Filming Location: Jeungsan 5-gu's Retro Charm and K-Zombie Phenomenon

BLACKPINK's 'Jump' music video has garnered significant attention, reportedly surpassing 100 million views within 15 days of its release. This excitement stems from its distinctive style, featuring a 'zombie dance,' and its choice of filming location in Seoul's retro alleyways, showcasing a different, less-seen aspect of the city.

The 'Jump' MV was filmed in Jeungsan 5-gu, an area known for preserving a nostalgic atmosphere with its old buildings and narrow streets, offering a stark contrast to Seoul's modern urban landscape. The video prominently features local eateries and traditional Korean signboards. Notably, the MV was directed by Grammy Award-winning director Dave Meyers. Meyers is also slated to direct Rosé's solo single 'New Trick' music video, which, according to reports, will be released in September 2026 in collaboration with Apple and was entirely shot on an iPhone 18 Pro as part of the <Shot on iPhone> global campaign. Jeungsan 5-gu has also served as a filming location for Cha Eun-woo's drama 'The Wonderfuls'.

Local bloggers highlight that BLACKPINK's 'Jump' serves as more than just a music video; it acts as a cultural ambassador, introducing the public to Seoul's hidden charms. The 'zombie-like dance' in the MV has garnered enthusiastic responses from international fans, who appreciate its unique departure from previous BLACKPINK music videos. This K-zombie theme within the MV aligns with a broader K-zombie phenomenon in Korea, following the global success of works like the film 'Train to Busan'.