BLACKPINK's 'JUMP' Dominates Global Charts with Lia Kim's Choreography.

BLACKPINK has once again captivated global audiences with their new digital single 'JUMP,' released on July 11, 2025. The song immediately swept domestic and international music charts, including Billboard Global 200 and Global (Excl. U.S.) charts, marking a significant milestone in K-pop history. This full-group comeback after three years has generated immense buzz, with its powerful beat and rhythm inspiring numerous dance challenges worldwide.

The track 'JUMP,' released nine years after their debut, was a collaborative effort by global hitmakers such as TEDDY, Diplo, and 24. Diplo described it as a "techno trance hardcore summer song," characterized by its hardstyle-based EDM and Western film-style guitar riffs, a departure from BLACKPINK's previous hits. The music video, directed by Dave Meyers with choreography overseen by Lia Kim, received mixed reviews, with some finding its experimental nature and "hodgepodge collage" of elements like headbanging in padded jackets, soju, and fan dances to be controversial.

Local bloggers highlight BLACKPINK's status as cultural icons beyond a simple K-pop group, influencing music, fashion, and culture globally. They note that 'JUMP's lyrics and beat encourage freedom and self-expression through dance, making it perfect for challenges. Despite some domestic criticism regarding the song's structure and music video, the track powerfully conveys BLACKPINK's core identity with the message, "I'm not that easy to tame," reflecting YG's "anti-expectation strategy."