BLACKPINK's Jennie: From Global Star to Custom Car Designer and Solo Artist

BLACKPINK, including member Jennie, continues to generate significant buzz in Korea, evidenced by their high brand reputation rankings. The group's consistent presence and individual members' activities contribute to their ongoing popularity, even years after their debut.

In September 2026, BLACKPINK secured the 3rd position in the Idol Group Brand Reputation rankings, with a brand reputation index of 3,778,683, marking an 8.47% increase from the previous month. Jennie, born Kim Jennie on January 16, 1996, spent her childhood studying in Auckland, New Zealand, before returning to Korea to train for approximately six years. She debuted with BLACKPINK on August 8, 2016, and was the first member to release solo music in 2018 with "SOLO," followed by "You & Me" and "Mantra." In 2023, she established her personal label, ODD ATELIER. Her personal style extends to her custom-made Porsche Taycan 4S Cross Turismo, created in collaboration with Porsche Korea through the Sonderwunsch program, where she directly participated in its design.

Local bloggers highlight Jennie's strong individual identity, noting her ability to transform the atmosphere on stage with her charisma. They find her journey from a New Zealand student to a global K-pop star, marked by a long trainee period and self-directed career choices like establishing her own label, particularly impressive. The unique, custom-designed Porsche is seen as a reflection of her distinctive taste, rather than just a luxury item, further emphasizing her personal brand.