KO
EN
JA
TW
BLACKPINK's 10th-anniversary fan event in Seoul generated significant fan disappointment and controversy regarding its planning and execution. Fans expressed dissatisfaction over the event's scale and communication, leading to apologies from the members, including Jennie, Jisoo, Rosé, and Lisa.
The event, held on August 8, 2026, at the National Museum of Korea, was announced just two days prior, on August 6. Only 40 paid fan club members were invited to the meet-and-greet, which reportedly lasted about 30 minutes. Further criticism arose from the "reverse tribute" gift, a pre-packaged rice cake valued at 6,900 KRW, which many fans found lacking in sincerity for such a significant milestone. Initial confusion about member attendance was resolved with all four members present.
Bloggers highlighted that the core issue was not merely the price of the gift, but the perception that the entire 10th-anniversary celebration felt rushed and inadequately prepared. While some argued that the gift's intent mattered more, many fans felt that the event's overall communication and planning were problematic, especially given BLACKPINK's global status and the significance of a 10-year anniversary.
